Ads Recognize Health Care Champions in Congress and Urge Them to Continue to Fight for Lower Drug Costs
Campaign Will Launch in 9 Districts Around the Country and Include Broadcast, Cable, Streaming, and Digital Platforms
Washington, D.C. — Today, Protect Our Care is launching a $5 million+ advertising program to promote the benefits of the Inflation Reduction Act’s provisions to lower drug costs, recognize health care champions, and urge them to continue the fight to lower health care costs. Polling shows that health care consistently ranks as a top economic concern for Americans.
The program will focus in the following districts: Yadira Caraveo (CO-08), Hillary Scholten (MI-03), Susan Wild (PA-07), Matt Cartwright (PA-08), Susie Lee (NV-03), Steven Horsford (NV-04), Pat Ryan (NY-18), Frank Pallone (NJ-06), and Gabe Vasquez (NM-02). Each of these members have championed the Inflation Reduction Act’s measures to cap the price of insulin at $35/month and give Medicare the power to negotiate lower drug prices. Congress is now considering a plan to lower costs even more by expanding those reforms to the broader health insurance market, not just seniors. The ads urge the members to continue to lead the fight for lower drug costs by passing H.R. 4895, the Lowering Drug Costs for American Families Act.
“The best way to make sure Americans know about how their members of Congress lowered health care and prescription drug costs is to reach people where they are,” said Protect Our Care Chair Leslie Dach. “We are telling the American people how the Inflation Reduction Act is bringing down costs for working families and giving people economic relief and a little more breathing room. We urge these members of Congress to continue to lead the fight for reforms like the Lowering Drug Costs for American Families Act so more families can afford their medications.”
The multi-channel media campaign will begin on Monday, March 11, and continue over the next few months. The seven-figure ad campaign will reach people through broadcast, cable and satellite television, OTT/streaming, YouTube, Hulu, and more. The program will also include on-the-ground events and organizing to make sure people in these communities know about these reforms.
Links to each of the ads can be found below:
Yadira Caraveo (CO-08)
Hillary Scholten (MI-03)
Susan Wild (PA-07)
Matt Cartwright (PA-08)
Susie Lee (NV-03)
Steven Horsford (NV-04)
Pat Ryan (NY-18)
Frank Pallone (NJ-06)
Gabe Vasquez (NM-02)
Sample Ad Script for CO-08:
Doreen: I’ve had so many patients over the years tell me that they can’t afford their drugs – they’re skipping days, cutting pills in half…It’s just not safe. Thankfully, Congress passed a plan to bring down drug prices.
Narrator: Congresswoman Yadira Caraveo voted to give Medicare the power to negotiate lower drug prices, so seniors pay less.
Doreen: This will help so many of my patients afford the medicines they need.
Narrator: Tell Congresswoman Caraveo to keep fighting for lower health care costs.